I always try to tell a story. Could be some elements or a light hitting one spot in the scene.

Lighting is paramount to all good photography and Arch Vis and can be the difference between an ok image and a great one. Now, for me composition and balance is something I really try and consider.

There is something about taking a building design, and then transforming that design into a visually pleasing artistic impression. It is also great to see clients that do not understand how to visualise architectural drawings, get involved and excited to see the end product before they even start to build their development.