Show your projects to your friends and colleagues: professional feedback gives motivation to grow and helps to correct the mistakes.

Simply is the best: we consider the whole scene as the sum of small scenes on which we work separately.

The best advice is that you must study hard, and read a lot, and try to learn from the great masters of 3D. Everything valuable requires from you to sacrifice.

We studied architecture at the University of Parma and during the 5 years we have passionate in the world of 3D and architectural visualization. After graduation, we decided to turn this passion in our work.

I’m self-taught, so back to those days when I started it was complicated to get some course in our country, so I didn’t know exactly where to begin, I started searching the web for tutorials or online courses and until now this is the way I learn, it’s a long learning path but it’s great, almost every day I learn something new.

The real challenge though to every architectural project on 3d field is time.

I see many people who want to get into CG, looking too much to the tool and not at all to the art. Once I understood I had to study photography, posing, composition, even how a camera work, cinema, movement, colors and everything, my work started getting better.

Looking back on my education process, i wouldn’t take back all the sleepless nights dedicated to tutorials, design articles, and so on, as they all, along with the university i attended, shaped me into the artist i am today.

Looking back, I could be sorry that I wasted several years studying economics and was not doing something that I really had interest for. But it’s useless and so I am not sorry for anything.

Short deadlines can be a problem, and time management. I usually have 6-8 projects going at the same time, so I often find myself running between my computers.

Lighting is paramount to all good photography and Arch Vis and can be the difference between an ok image and a great one. Now, for me composition and balance is something I really try and consider.

Now our industry is growing, people also are learning traditional skills of sketching, clay art, photography, they are developing their own concept, using new techniques of story telling