CG Projects

CG Projects and Interviews with professional 3D artists

3D architectural visualization is an essential tool for designing and presenting environments and spaces. Through exclusive interviews, we give a voice to industry professionals: this way, 3D artists, designers, and architects can share their experiences, offering practical advice and work strategies.
Discover their rendering and 3D modeling techniques, the challenges they face in projects, and the innovations transforming the industry.
On 3D Architettura, we explore the most advanced methodologies for turning ideas into impactful visual representations, since we focus on everything from conceptual models to final renderings.

Architecture will always be my true passion, the trigger that helped me develop my 3D skills and experiment with digital artwork. It opened many doors for me, like exhibiting images in Beirut, London, and New York. So for now I’m enjoying every project and I’m happy I chose this life path.
Thanks to the education that I had in the past, I am very experienced and I'm able to handle a project more accurately. I consider most important the accuracy and work effort
Every project I start with collecting information: drawings, textures, photos etc. Professional architecture photos help to understand the atmosphere - to play with light and shadow and to create realistic details of the environment.
Back in the day everything was difficult because of the lack of information. Nowadays everything is easy, since with every obstacle you encounter, you can immediately look the problem up on the internet and you would most probably find a solution. The only challenge nowadays is creating your own style and not mimicking other artists, and to be honest am still at the verge of discovering my own style.
First, I receive information from client and read each drawings carefully (if something is not clear, better to ask asap). Then I imagine myself in that space, watch it from different angles and take notes, step by step, what should be done
If you're trying to create something realistic you need to make little details which you didn't even noticed before, you may think that they are not needed or no one will notice, but the trouble is that exactly these details have the most powerful impact in overall.
I have noticed that now a days realistic renderings are lessen as the conceptual graphics are taking place day by day.
The worst problem was not using as reference 3D pictures... I decided that just using photo reference and my imagination is enough...
It's hard to work when a customer gives you not enough information about project and defines just an output quality. Then the work takes a lot of time.
The reason for deciding to work in this area was basically because I love how a project comes to life in 3D. I like all 3D areas, from games to Arch-Viz to VFX but am specializing in Arch-Viz.
I never regret the hard work, investigation, and trial and error that I have gone through. I think the best is to experiment and exchange ideas as well as information with other users.
At first I really didn't like Archviz, I found it very difficult at the time, but through the struggle of having to learn how to do it because my situation depended on it at the time sparked a passion for it, I have been an archviz artist mainly over the last 2 years and my desire to do what I do grows more everyday.