CG Projects

CG Projects and Interviews with professional 3D artists

3D architectural visualization is an essential tool for designing and presenting environments and spaces. Through exclusive interviews, we give a voice to industry professionals: this way, 3D artists, designers, and architects can share their experiences, offering practical advice and work strategies.
Discover their rendering and 3D modeling techniques, the challenges they face in projects, and the innovations transforming the industry.
On 3D Architettura, we explore the most advanced methodologies for turning ideas into impactful visual representations, since we focus on everything from conceptual models to final renderings.

The biggest problem that I always encounter is the time frame, most people do not understand why rendering is so time-consuming, even my boss cannot fully understand why with such a powerful computer I have is still not enough to not leave my computer running till next morning
I think the most difficult was to start… There are so many things to learn about 3D that when I started I did not know what should I learn first
Light is the most important in CG, above modeling and texturing; it gives the render right emotions, even without textures.
We are a digital design consultancy that offers architectural rendering, BIM, computational design, structural detailing, and digital fabrication expertise. We work with project owners, architects, contractors, developers, and engineers to improve the way buildings are designed, built, and operated through the use of digital design tools.