CG Projects

CG Projects and Interviews with professional 3D artists

3D architectural visualization is an essential tool for designing and presenting environments and spaces. Through exclusive interviews, we give a voice to industry professionals: this way, 3D artists, designers, and architects can share their experiences, offering practical advice and work strategies.
Discover their rendering and 3D modeling techniques, the challenges they face in projects, and the innovations transforming the industry.
On 3D Architettura, we explore the most advanced methodologies for turning ideas into impactful visual representations, since we focus on everything from conceptual models to final renderings.

You need to spend time analyzing the real world to be able to imitate it. Inspiration comes from the outside.
To obtain photorealism, remember: everything in this world has a certain imperfection: color, reflection, geometry, placement or all of them.
Due to short deadlines I prefer adding details in postproduction, I find it very fun. I really love photoshop integration.
If your model is done well, it's easy to modify: you can be sure, your customer will ask fast modifications.
There's always a lot to improve. But in each project you need to find the balance between "quickly" and "qualitatively".
Anyone can learn the software, but to be outstanding 3d-artist, I suggest to gain some sort of visual communication literacy.
Feed your mind with nice real world references, understand color theory and keep all objects in your scene in scale.
With time we'll get even closer to reality, it will be hard to distinguish a virtual image from a photograph.
High demand for visual quality in videogames pushed technology behind the game industry to surpass capabilities of architects’ CAD tools.
3D is just a tool, so the most important is to provide the solution for the needs of our customers.
The difficult thing is to keep up with growing visualization technology. You have to keep learning to be on top.
Don't be afraid of trying new software until you find what works well with your workflow and gives best results.