Stories

Special Projects and Stories of Innovation

In the world of architectural visualization, every project tells a unique story. This is why at 3D Architettura, we explore these stories, highlighting creativity, innovation, and the challenges faced in the field of digital design.
Furthermore, we allow discovering how industry professionals turn their ideas into reality by bringing extraordinary spaces to life using advanced 3D modeling and rendering techniques. Through our special projects, we provide an in-depth analysis of the creative processes, technical solutions, and inspirations that are shaping the future of 3D architecture and graphics.

REALTIME ARCH VIZ WITH BENOIT DEREAU

All secrets of creating a realtime architectural walkthrough in the exclusive interview with CG generalist and level designer Benoît Dereau

REALTIME TECHNOLOGY FOR 3D-VISUALIZATIONS

unreal engine vs unity engine

With this post we would like to start a discussion about the use of realtime "videogame" technologies for architectural animations created with Unity or Unreal Engine.

Our first year together

The end of the year is obviously coming. We are officially on holiday, preparing presents, dinners and parties, but I would like to take the opportunity to relax and have few moments to write directly in this site for the first time.

Behind the scenes of animago Award

Entrance of animago 2016

Less than two weeks remain till the new edition of animago Award in the beginning of September. While we all are waiting to find out the names of the winners of this year, 3D Architettura decided to look a little bit backward and to speak with Günter Hagedorn, Jury Chairman and animago AWARD Management, about the long way that animago has made during the last 20 years and to learn about behind the scenes of this famous CGI competition.

Two years of 3DArchitettura.com

Our office is finally closed for Christmas vacation, we are sitting under the sparkling Christmas tree, drinking glühwein and looking back on this year. It was not an easiest one for sure, but it was definitely a challenging and exciting one.

Alexander Beim

Alexander Beim / LotusArt on 3D Architettura

As media partners of animago Award - an internationally renowned competition for 3D animation and still, visual effects, visualization and VR/AR/360° - we are happy to present you the winner of the Best Still category this year, CG artist Alexander Beim from Germany. In our exclusive interview, we speak about behind the scenes of his winning project, Albert Einstein, and about his approach to computer visualizations and animations in general.

3D printing for 3D architecture

Last week in the office we talked a lot about the new meaning of the term "3D architecture" that appeared lately. Not long ago the only possible meaning of 3D was, apparently, "render", but now with growing popularity and also accessibility of 3D-printing the situation is changing.

FROM RENDER TO PROTOTYPE

3d, architecture, 3darchitettura, product design, prototype, Fuorisalone, Alessandro Carpentiero

The Salone del Mobile week in Milan was pretty busy: a lot of interesting projects, a lot of interesting people and a lot of inspiration. Coming back to the usual working routine, we decided to discuss with you one very important subject: the role of 3d for product and industrial design.

MAXWELL RENDER. ADVANCING THE FUTURE

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3D Architettura invited Juan Cañada, Head of Maxwell Render, to speak about the past and the future of Maxwell Render and to unveil behind the scenes of this famous render engine.

Yuriy Dulich

As media partners of animago Award – an internationally renowned competition for 3D animation and still, visual effects, visualization and VR/AR/360° – we are happy to present you the winner of the Best Still category this year, character artist Yuriy Dulich from Ukraine. In our exclusive interview, we speak about behind the scenes of his winning project, Subarctic Great Horned Owl: look into the depths, and about his approach to CGI visualizations in general.

“Virtual Cities” atlas is published

Virtual Cities: An Atlas & Exploration of Video Game Cities - Konstantinos Dimopoulos/Maria Kallikaki

Today, November 12th,  is finally launching a book that we have awaited since 2018. "Virtual Cities" by game urbanist Konstantinos Dimopoulos offers an atlas and exploration of Video Game Cities.

Brazil: best ArchViz and CG artists

This summer when all the eyes are set on Brazil for the Olympics we decided to start exactly with this country our  new series of stories.  Our editors are always following the artists who were interviewed on 3D Architettura and became a part of our community. In this overview we would like to show you some new projects created by the artists from Brazil and to remind you their interviews that were published on 3D Architettura.